Banner Advertising Tips

(Online Dating Industry Journal) A new "Inside the Industry" column has been added to Online Dating Magazine. This one focuses on creating better banner ads in order to produce more effective banner ad campaigns. Using insight from the Online Dating Banner Exchange, the column provides examples of what works and what doesn't when it comes to online dating banner ads.

From the column:

"6) Pay Attention to Research

It's always good to pay attention to any research you come across in regards to effective advertising online. In regards to banner ads, here are a few things researchers have concluded from surveys:

» The word FREE in the ad can help boost click rate.
» Distracting images can kill the message.
» The call to action must be clear.
» "Banner burnout" usually occurs after the fourth time a person has seen the ad. Your click through rate will drastically drop after this.
» Posing questions in your ad can increase click-through rate..."

To read the full column, click here.

Joe's Comments
The all time best performing banner on the Online Dating Banner Exchange was the Anastasia "images only" banner (shown in the column). But it also may be the most ineffective in that people don't know that clicking on it is going to take them to a site for meeting Russian women. For all they knew, they'd see more images.

Comments

[pop up banner stands]

In addition, color contrast is also a plus factor. Term like FREE or CHEAP should be in a contrast font color for the viewers to see it immediately as the page loaded.