(Online Dating Industry Journal) The Online Dating Newsletter has published some details about Match.com and IAC getting into the free online dating business through the creation of a new service, DownToEarth.com (formerly free-singles.com). From the article:
"...Unlike most free online dating services, which look cluttered,
DownToEarth has an elegant and clean design with a focus on making free
online dating more “safe” and “honest”. They do this through a system
called “RealRatings” which allows you to post generic details about
your dates and whether the person was honest in his/her profile (i.e.
age, photo, etc.)..."
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