Online Dating Industry Journal

New Online Dating Advertising Package

July 17 Update - As expected, the below ad package went quick and is no longer available. That only leaves one ad package available, however it targets people who work in the online dating industry. All other packages, which are booked through August, target online daters.

(Online Dating Industry Journal) Online Dating Advertising, a Website promoting advertising space for online dating services, has a new advertising package available for those looking to reach online daters. It is the sixth package to be offered by the service (four of the six are booked through August and only two now remain available). This package, ODM06, allows text links to be placed on nine different online dating sites.

As a reader of the Online Dating Industry Journal, if you book the ad on Thursday, July 17 by 6pm PST, you will be given an additional 20% off the ad price. This offer is good for one day only. Just mention, when booking the ad, that you read about it on the Online Dating Industry Journal.

Online Dating Advertising is a Website that offers ad space to companies within the online dating industry. The space specifically targets singles and online daters. Online Dating Advertising also allows other companies to promote their Web space.

Click here to access the new package.

Online Dating Magazine Advertising Special - Monday and Tuesday Only

5/21: 12:01am. Three of the four packages were taken during the promotion time period. The one remaining has expired as of midnight and is no longer available.

(Online Dating Industry Journal) Online Dating Magazine is offering the below advertising specials to readers of the Online Dating Industry Journal. The below offers are only good if booked on Monday or Tuesday. Each is only available on a first come, first serve basis. Once an offer has been taken, this page will be updated to reflect that.

To book any of the offers, contact joetracy@earthlink.net.

Here's what's left in this special offer (offers already taken have been removed):

Ad Space:
120X600 Ad on all 1,300 pages of Online Dating Magazine for 3 Months. Ad is on right hand side (currently Chemistry.com 7 Days Free ad)
Cost:
$1000 for entire three months ($200 savings)
Free Bonus:
30,000 468X60 Banner Ad Impressions served via the Online Dating Banner Exchange (which includes the top middle space on all Online Dating Magazine pages and other Online Dating Magazine Websites). Also, your ad runs the rest of May for free!

To book a space, follow these steps right now:

1) Send an email to joetracy@earthlink.net or call 503-315-2466 stating what advertising special you want.

2) We will send you payment information. In the meantime, prepare your ad creative.

3) After approval, we need your payment and creative. Your ad will then begin to immediately run on all 1,300+ pages of Online Dating Magazine.

Online Dating Magazine does not allow adult sites or sex sites (i.e. Adult Friendfinder) to advertise.

These special offers end at 11:59pm on Tuesday, May 20 or until all are taken. This page will be updated to reflect what is still available.

The last time Online Dating Magazine had a special offer, it was taken within one hour of posting - so act quick!

To view other advertising packages, visit OnlineDatingAdvertising.com.

New Ad Space Listed on Online Dating Advertising

(Online Dating Industry Journal) A new ad package has been added to the Online Dating Advertising Website. The package, called ODM05, includes ads on five online dating sites, including the skyscraper (120X600) space on Online Dating Magazine.

Online Dating Advertising is a Website that lists advertising space available for online dating services or companies trying to reach online daters.

Online Dating Advertising Site Revamped

(Online Dating Industry Journal) The Online Dating Advertising Website has been completely revamped, redesigned, and upgraded in order to effectively help online dating companies find great advertising venues. The site was also upgraded to include advertising tips, industry news, advertising news, and twice as much overall information as before. The navigation of the site has been streamlined in order to make it easier for visitors to find what they're looking for.

Online Dating Advertising was launched in March as part of the Online Dating Magazine Network. The site helps connect advertisers with ad venues and online dating publishers with a place to advertise their available ad space. There is also a place for online dating directory owners to get their directory listed, along with links to their Submit page and Advertising page.

The recent revamp was in response to recommendations made by visitors and a desire to improve the quality of information and presentation.

Advertising Spending by Online Dating Services

(Online Dating Industry Journal) According to Nielsen, spending on advertising by online dating services continues to grow. Nielsen says that between January and October 2007 there was a 9% increase in spending over the same time period the previous year. Spending reached $379.6 million with the leading spending category being online. from January to October 2007, online dating services spent $134 million on Internet advertising followed by $107.2 million on cable television and $22.9 million on network television.

“Since most dating services are virtual businesses, it makes sense that they work to attract customers in the same space they operate, which is online,” said Brian Lane, senior vice president, Client Strategy & Product Management, Nielsen Monitor-Plus.  “While traditionally dating services have advertised heavily on network TV and national cable TV, we increasingly see more dating services leveraging national magazines to place their advertising dollars.”

Online dating service Match.com spent the most money of any dating services - $145.5 million. A distant second was eHarmony, which spent $88.1 million. No other services spent more than $32 million in advertising, according to the report.

Match.com nearly doubled its advertising spending in 2007 while eHarmony cut its spending by 16%.

The original report by Nielsen was released in February.

Joe's Comments
There's a reason that Match.com is the number one used online dating service while eHarmony is the number one used relationship service. They are very careful in their branding and message. Need a place too spend your advertising dollars? http://www.onlinedatingadvertising.com. :-)

April 30 Only - 20% Off Advertising

5/1/08 Note: This offer has now expired. Out of the four available package plans only ODM02 and ODM03 now remain (at regular price). The other two will not be available until at least June 1, 2008. There will be no more discounts offered for at least three months.

(Online Dating Industry Journal) Good for today only - April 30, 2008, you can get 20% off any advertising that you book through Online Dating Advertising. Simply pick a package, book it, and we'll subtract 20% from the total cost. Here are the packages:

View All Add Packages

ODM01
Targets singles and online daters.

ODM02
Targets singles and online daters.

ODM03
Targets people/executives who work in the online dating industry.

ODM04
Targets singles and online daters.

Packages must be booked by 11:59pm on April 30, 2008 to be eligible. Your ads will run for the month of May (unless you book a three month package, then they'll run for May, June, and July!

Online Dating Advertising Site Update

(Online Dating Industry Journal) The Online Dating Advertising Website has been updated as two previously unavailable ad campaigns will become available on May 1, 2008 for advertisers trying to reach online daters. Online Dating Advertising is a site focused on connecting online dating companies with available online dating advertising space to advertise their services.

The Ad Packages Available Beginning May 1 (you'll need to book before then) are:

ODM Package 01
ODM Package 04

The two packages now available (the first listed is for people trying to reach industry personnel versus online daters) are:

ODM Package 02
ODM Package 03 (for targeting industry personnel versus online daters)

You can read Online Dating Advertising's FAQ here.

Chemistry.com to Launch $40 Million Advertising Campaign

(Online Dating Industry Journal) Beginning on April 14, Chemistry.com will launch a new $40 million advertising campaign aimed at increasing its brand awareness as a all-inclusive online dating relationship service. This is according to an article in Brandweek. The article also mentions this interesting tidbit about online dating services seeing fewer visitors:

"MySpace and Facebook are to blame for the drop in visitors, said ComScore analyst Andrew Lipsman..."

Click here to read the full article.

Joe's Comments
The last major ad campaign that Chemistry.com did was attack ads against eHarmony. But for their efforts, eHarmony saw a growth in members.  However, eHarmony has been widely targeted for being so selective, therefore a campaign about being all-inclusive may be what Chemistry.com needs to improve its standing as an online relationship service.

Related Links
Match.com Launches Chemistry.com
eHarmony Releases Membership Numbers

20% Off Online Dating Advertising

3/31/08 2:01PM PST Note: The 20% off offer mentioned in this post has now expired.

(Online Dating Industry Journal) The new Online Dating Advertising site is offering 20% off of all advertising packages if booked by 2pm PST on Monday (March 31, 2008). The discount applies to all ad packages available and is being offered to clear April 2008 inventory. To quality, advertisers must express interest in what ad package they want by 2pm Monday then have payment (via PayPal) and creative complete by the end of the day Monday. The ad campaign will then launch on Tuesday for the entire month of April.

In other Online Dating Advertising news, the service is now offering three month packages. Before, packages could only be booked one month at a time.

Direct Links to Current Packages (and what sites they appear on):

ODM01 - Online Dating Magazine, DateLists.com, Online Dating News Blog, Online Dating Banner Exchange.

ODM02 - Online Dating Magazine, DateLists.com, Online Dating News Blog, Online Dating Banner Exchange, Online Dating Newsletter.

ODM03 - Online Dating Magazine, Online Dating Industry Journal  (this site), Online Dating Content,  DateLists.com, Online Dating Advertising.

ODM04 - Online Dating Magazine, DateLists.com, Online Dating News Blog, Online Dating Banner Exchange, Online Dating Newsletter.

A Look at Google Ad Manager

(Online Dating Industry Journal) This month Google put into beta a new tool for publishers to manage ad inventory. Called Google Ad Manager, the service helps publishers sell ads on their Websites.

Google Ad Manager is currently in beta with a small group of publishers that have little to no sales team, but enough inventory to be a valuable resource for direct advertisers or Google advertisers.

The way it works is that a Webmaster creates spots (or segments) for advertising on his/her Website.  The Webmaster then enters the dimensions of each space available (and where) into Google Ad Manager and instantly gets code to place on his/her site where the ads are located. You can then upload ads that advertisers bought directly from you or  participate in Google programs that serve ads. Either way, Google Ad Manager will help you organize your inventory while tracking results.

The best feature of Google Ad Manager is its cost - free.  Google is teaming up with its recently acquired DoubleClick crew in order to provide more ad opportunities to publishers with inventory. A Google Adsense feature is also built into the program so that you can deliver Adsense to fill any unused inventory that you have.

Google is continually expanding its base of publishers for the beta trial in anticipation of taking the program out of beta in the coming months.

Joe's Comments
This is great for people who run dating services or dating information sites and want a better way of controlling their inventory or better integration of Adsense with other advertisers. We'll likely ad promotion of this program to Online Dating Advertising when it comes out of beta. Online Dating Magazine has applied to be one of the next beta sites.  I'll keep you posted.