(Online Dating Industry Journal) According to Sam Matthews of Brand Republic, the cost of pay-per-click advertising has risen by quite a bit recently. It seems to be the only cost-per-click that has risen in any of the five key online sectors -- finance, travel, retail, recruitment and dating. The article states:
"Dating was the only riser in the month of November, with overall costs going up by 10p per click.
Search Works predicts a big push in this sector over the coming months as the keyword "online dating site" jumped a massive £1.29 in November, up to £2 per click.
The search firm said that the rise in the cost of dating is down to an early push for business because the coming weeks represent a busy time for online dating."
For the full article, click here.
Comments