(Online Dating Indstry Journal) According to CNET:
"Yahoo plans to tighten security on its dating site after a security expert uncovered a method for breaking into members' accounts.
"The main problem is that Yahoo Personals ads contain clues about key personal information--namely birth date and ZIP code--that members also use to reset their passwords. If an intruder obtains that data, the only thing that would block him from changing passwords and accessing accounts are members' secret questions, such as "What's your pet's name?" "What is your favorite pastime?" and "What is your all-time favorite sports team?"
As the credibility of Yahoo! Personals is under attack due to a recent lawsuit filed against the company, it is vitally important that Yahoo! take huge steps to insure their member's privacy online. This obviously couldn't come at a worse time for Yahoo, but quick steps to alleviate the situation is a start in the right direction towards reparing their image.
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