(Online Dating Industry Journal) According to an article by the Associated Press, as of today, Dr. Phil McGraw will start offering dating advice to members of the online dating service Match.com. According to the article:
"Subscribers who pay $12.99 a month for Match.com's new "MindFindBind" premium service will get access to McGraw's folksy tips on dating and relationships in the form of short video clips."
The CEO of Match.com, Jim Safka called the partnership with Dr. Phil a "long-term exclusive relationship" but financial details were not disclosed. Safka also claimed the decision to add Dr. Phil to their panel of experts was based on the advice of customers.
Kim's Comments
As if Match.com wasn't an industry giant already, adding Dr. Phil to their list of bragging rights is a huge move for the company. Not only does Dr. Phil have a mass following of dedicated listeners and viewers, he is also viewed by many as a very respectable relationship expert. People can't seem to get enough of Dr. Phil. According to his website, not only did the launch of his television show "garnered the highest ratings of any new syndicated show since the launch of The Oprah Winfrey Show 16 years prior", but he was also listed as People magazine's "Most Intriguing People of 2002" and as one of Barbara Walters' "Ten Most Fascinating People" in 2002.
As expected, Match is promoting the new relationship with Dr. Phil heavily on their website, including a giant spread on the home page. Bringing Dr. Phil on board is a strong leap forward in an attempt to repair a slightly tarnished image for Match.com. The integrity of the online dating service was brought into question last year when a lawsuit was filled against the company, so recruiting a doctor rated so highly on the integrity scale by his millions of fans is a great move.
Comments