(Online Dating Industry Journal) LoveHappens.com, a service of Tickle Inc., was officially launched this month. Rather than appeal just to single looking for a match online, LoveHappens is built primarily for people who want to set other people up. It is a site specifically targeted towards matchmakers. Since its beta launch in June 2005, Tickle Inc. claims that LoveHappens.com has attracted over 120,000 matchmakers who are making over 10,000 introductions among millions of singles every day
"Our team created LoveHappens because deep down, we all want to help our own friends and family find the right person," says Scott Sanford, LoveHappens' product manager. “It's difficult to see all these great people we know who are still single. So we created this service which lets anyone be a matchmaker, and the positive response has been incredible!"
A recently released independent study by Keynote called LoveHappens "The Darling of the Online Dating Industry" and ranked it as the top site in the online dating industry for customer satisfaction, brand perception and customer loyalty.
"We're scoring high with users because the service simply helps people do online what they already do offline," says Otis Chandler, LoveHappens' Chief Love Architect. "Too many of our friends still weren't finding love on traditional online dating sites. There are now good indications from our users that we're well on our way to solving the problem."
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