(Online Dating Industry Journal) PNC Telecom today announced that it is adding a new Horoscope offering to its online dating website, Dating Donut, featuring Frank Pilkington, a UK psychic astrologer. Darren Jones, Managing Director of PNC Telecom believes that the addition of Frank Pilkington’s astrological insights to the Dating Donut’s dating community will offer a unique twist to PNC’s flagship dating product and offer users a more compelling reason for subscribing to the Dating Donut product.
Frank Pilkington was the first Scottish male astrologer to write for a weekly national magazine, providing psychic and horoscope insights for Woman’s Realm for ten years. He currently writes for The Sunday Mail, Scotland’s biggest Sunday newspaper and appears on ITV Teletext on page 137/8.
DatingDonut clients can use an SMS notification service to request a date by text on-the-fly. The site also features the "Love Detector", a voice analysis tool originally designed for the Israeli security industry before being approved for commercial use in the UK and the rest of Europe.
Kim's Comments:
While I don't believe in astrology, it is a fun gimmick that may bring in additional users. What I'm really interested in is this "Love Detector" originally designed for the Israeli security industry. Sounds interesting.
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