(Online Dating Industry Journal) An article in the latest issue of Newsweek provides details on the growing sector of baby boomers that are utilizing and finding love through online dating services. From the article:
"Early on, dating sites were for the young and reckless—who knew what kind of creeps were out there?—but now, as Internet dating has become more established and the number of people joining sites has leveled off, single boomers are a hot commodity. The number of boomers visiting Lavalife.com, a site known for its young and urban clientele, has grown 39 percent over the last three years, while at Match.com, the first mega singles database to hit the scene, in 1995, the 50-and-older crowd is the fastest-growing segment."
Online dating seems to have a special appeal to baby boomers, brought up in an age of quick results and efficiency. And the article states that, according to JupiterResearch, "15 percent of Internet users between the ages of 45 and 54 browsed dating sites last year".
Kim's Comments:
The baby boomer generation is an important market for online dating services to capture, and more and more sites are beginning to recognize this. They are older and wiser than their generation-X counterparts and, best of all, a majority of baby boomer's are more established in their careers, allowing them to have money to spend on the more high-end dating services or additional features.
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