(Online Dating Industry Journal) An article in the Chicago Tribune takes an in-depth look at Match's new compatibility-test-reliant service Chemistry.com. In the article, Helen Fisher, the chief scientific adviser for Chemistry.com, gives her insight into why romantic feelings and love have a biological and chemical basis.
Fisher is an anthropologist at Rutgers University and has published four books on the link between brain chemistry and love and romance. She used her research on the chemistry of love, romance and attraction, to help format the questionaire for Chemistry.com. From the article:
"Fisher identified four personality types she said are associated with chemicals in the body. "Scientists know that women gravitate to men who have a different immune system from theirs," she explained. "Both sexes also gravitate to individuals who have a somewhat different dopamine system, serotonin system and estrogen and testosterone system from their own."
She named the four basic types: the Explorer, the Builder, the Negotiator and the Director. Explorers, for example, have an active dopamine system in the brain, Fisher said. "They tend to take risks and seek novelty," she said. They are good matches with Builders, who are noted for their serotonin system and who tend to be calm, managerial and to follow social norms."
The article also discusses reasons behind the slow in industry growth, with direct insight from Match.com's CEO Jim Safka, as well as opinions from Gary Marcus, a psychologist at New York University, who believes that "dividing people into four groups is grossly simplistic."
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