(Online Dating Industry Journal) As revealed in ODIJ last week, Avalanche LLC, owners of Date.com, has now officially announced their acquisition of online dating service Matchmaker.
"As we entered the millennium, Matchmaker was a force to be reckoned with in the online dating industry," said Meir Strahlberg, President of Avalanche LLC and CEO of Date.com. "Through this acquisition, we are looking forward to breathing new life into the site and reinvigorating the brand. By wedding Date.com and Matchmaker.com with one shared technical platform, and a dual marketing strategy, we are excited about ushering Matchmaker back to the pinnacle of the online dating industry."
Matchmaker will continue to operate as a separate entity, with a focus on the marriage-minded single but will share a technical platform with Date.com. Date.com, will be Avalanche’s site for the more casual dater. Avalanche LLC acquired Matchmaker for an undisclosed amount.
Kim's Comments:
It looks like the founders of Date.com have acquired Matchmaker in hopes of competing against marriage and long-term relationship focused sites like eHarmony and Match.com's new Chemistry.com. I wonder if they will completely change their format and unveil a compatibility test themed service on Matchmaker. That seems to be the trend in this competitive niche market. As of now, this hasn't happened and it still seems like a standard online dating service open to anyone, but, I would expect a few changes soon to better compete with the relationship focused giants.
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