(Online Dating Industry Journal) Research and Markets has just published research about frequency, popularity, and use of instant messaging and associated technologies in its latest research report 'Instant Messaging (IM) - Evolving Into A Multimedia Hub'.
According to the report, since its inception in 1996, with the launch of ICQ, instant messaging has become one of the most popular applications on the fixed web. It has in fact become a mass market, with over 10 billion messages being exchanged every day, and involving close to one in two web users in developed countries, in North America, Europe and Asia. IM is gradually nearing a relative saturation point in these countries, while still enjoying a steady rise in other countries, such as China.
The report also recognized that IM is also gradually being incorporated into websites, and community sites in particular (dating, online gaming, social networking) and could find its way into the TV of the future.
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