(Online Dating Industry Journal) Obviously a popular press topic, the Associate Press has now put out a news article about the growing popularity of online dating among baby boomers and singles. AP lists the following reasons for boomers entering the online dating circuit:
The main reason more mature singles are going online for love is simple: more widespread access to the Internet, hence more familiarity with online dating. And dating sites are catering to older members. Yahoo Personals, for example, has an advice column for users over 50, with tips - on everything from etiquette to sexual health - for those whose romantic radar may be a tad rusty.
Another reason: "Baby boomers are seeing their children use online dating, and watching their success at finding mates," says Rochelle Adams, spokesperson for Yahoo Personals. "They're seeing that it's not such a crazy concept."
The article also profiles several "more mature" singles who have embraced online dating.
Kim's Comments:
I'm not so sure a true motivating factor for older adults would be the fact that their children use online dating, I'd have to see some numbers on that, but I do agree that it has more to do with the fact that online dating is now so mainstream and not viewed as quite so dangerous or risky.
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