(Online Dating Industry Journal) Research and Markets has just announced the release of its latest eMarketer report "Online Dating: WhoseSpace?". The report examines how competitive it is between online dating sites and social networking sites, which sites (both traditional online dating and social networking) get the most traffic, and the strategies that online dating sites are using to convert browsers into subscribers, among others.
According to Research and Markets, as recently as 2003, the total revenue generated by online dating sites was growing at more than 70% annually. But today online dating is a mature, and crowded, market. Sites now specialize in matching people of specific races, religions, interests and professions, and there are multiple sites competing in each of these niches. And now, social networking sites such as MySpace offer free online dating to millions.
In a previous report, social networking sites had seemed to be no major threat, but this report not only lists the top dating and social networking sites, but also analyzes how dating sites can "maintain the spark" and keep and convert paying members.
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