eHarmony, Marriage, and Taxes

(Online Dating Industry Journal) Hoping to gain some extra attention during tax time, eHarmony sent out a press release this week about a nationwide survey of married people's attitudes toward taxes.  The survey, consisting of 1,389 married people, looked to find out how the quality of a marriage impacts the amount of stress one feels when tax season comes around.  It also asked about how married people plan to use their tax refunds.

The results aren't too surprising.  Those in poor marriages were more likely to feel stress about taxes than those with very good marriages with women more likely to feel a lot of stress than men. 

Kim's Comments:
eHarmony is pretty good about finding unique angles to bring attention to their services, but I can't help but notice how their most recent press release does nothing to appeal to the singles that have made their business so profitable.  I know their focus on strengthening existing marriages is a newer service, but hope eHarmony isn't turning away from online daters.  Introducing new services is fantastic, but so is improving upon existing services.  I just hope that eHarmony does not let their singles service fall by the wayside because they are putting so much effort into marketing their marriage improvement services to married couples.

Comments

[Fernando Ardenghi]

My bet:
eHarmony and other sites like that, will collapse!!!!

Why?
eHarmony and other sites with proprietary tests or models have low successful matching rates, because their proprietary tests or models have great precision in measuring different psychological variables but their matching algorithms have low precision when comparing one psycho_pattern to others.
The whole precision is less than you could achieve searching by your own!!!
This problem arises because they use multiple regression equations in their matching algorithms to predict relationship compatibility!

Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]

[Sam Moorcroft, ChristianCafe.com]

I guess no one has told that to the eHarmony members who are shelling out upwards of $125M/year on memberships;-)

Same thing with the bumble-bee - no one told it that it cannot fly, as its wings are too small to lift its weight. So, it keeps flying, blissfully unaware;-)

It never ceases to amaze me the amount of people who bash success. I'd swear it has to be envy.

If someone else can do a better job, please do it. Meantime, stop criticising and step up to the plate and deliver.

Sure, Beta was better than VHS. But, who cares? Beta stockholders never made it.