(Online Dating Industry Journal) Online Dating Magazine columnist Dr. James Houran has posted an interview he conducted with Gary Kelly of DateAGolfer.com for Online Dating Magazine. From the interview:
"Dr. Jim: Let me play ‘Devil's Advocate’ and ask whether niche sites like yours are too narrowly focused? I mean having a common interest is good, but is a relationship initially built on a single interest or passion too fragile?
Gary Kelly: This is a great question and one we tend to be asked a lot by non-golfers. I can’t disagree with your opinion, but we believe golf is a much different niche than say baseball as an example.
Within the United States alone there are almost 30 million golfers and the total number worldwide is over 60 million. While those numbers alone are impressive, more impressive to me is the type of people that golfers tend to be. They are very serious and dedicated to their game, tend to be more affluent than the general population, and share many other interests outside of the golf course including travel, fine dining, and other sports. Not to mention that the fastest growing segment of golfers right now are females in the 40 to 50 age group..."
You can read the full interview here.
Joe's Comments:
In the interview, Gary also says that he is "negotiating with several golf courses in the United States and Canada with the idea of setting up singles golf leagues so our members can meet as many other people as possible in a less intimidating environment." This is a great idea. Arranging such events will only drive (no pun intended) memberships and help increase loyalty. Running an online dating service isn't just about monitoring a site... it is about making improvements and coming up with ideas that will take the service to the next level. Gary is doing this.
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