(Online Dating Industry Journal) Online Dating Magazine has edited its "History of LavaLife" page to reflect two key changes to LavaLife:
Change #1: Number of employees has been changed from 450 to 320.
Change #2: Annual Revenue has been changed from $100 million to $90 million.
Joe's Comments:
This is a prime example of the online dating industry market becoming saturated with services. From new services to the popularity of free online dating sites and social networking sites, it's getting more difficult to maintain employee counts and revenue. This is why sites must grow with the industry and offer more to keep the loyalty of consumers.
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