(Online Dating Industry Journal) Relationship service eHarmony,who have already claimed to be responsible for over 90 member's marrying each day, is turning to algorithmic analysis to try and improve its matchmaking capabilities.
According to an article in Information Week, eHarmony is looking to software to determine more variables and more accurately measure those variables that go into compatible matchmaking. From the article:
"The software, from SPSS, will be used by eHarmony for scientific research, brand development, compatibility models, customer satisfaction and retention, and product research. One plan: Begin tracking couples before they get married to figure out which relationships last and which ones don't. The company should think about sharing those significant findings with the rest of the world."
Kim's Comments:
I encourage any major online dating service that genuinely tries to improve its service to provide better long-term matches to do everything they can to do so. A combination of expert advice from social psychologists along with algorithmic software to better determine what should go into a compatibility test to produce optimal results seems like the perfect blend of technological assistance and educated human intuition.
Only time will tell if eHarmony is actually able to improve matchmaking results by the addition of predictive analysis software into their determinations, but, since they already have a great meeting-to-marriage history, it seems this algorithmic analysis will only help to streamline their process.
This algorythmic analysis should be really great. As far as I've understood it will analize not only users' personality but also give the whole statistics on the site.
For sure such an approach can attract thousands of users to the site. All they need is to have patience to fill in the profile. Supose, it'll become larger with the innovation;)
Posted by: Julia Dorofeeva | May 30, 2006 at 11:57 PM
I'm glad eHarmony is trying to update their search criteria. I have been disappointed with their matching capabilities. I have tried a dozen dating sites, and am unhappy that they don't let you require certain criteria, which for me would be height. I'm 5'10" and keep getting eHarmony matches under that. I know it's not important to some women, but it is important to me and there's no way to set for that criteria.
Dating Goddess
http://www.DatingGoddess.com
Posted by: Dating Goddess | July 11, 2006 at 02:09 PM
Once have the most online dating sites common: to many fake profiles.
Posted by: online woman | August 10, 2006 at 12:24 PM