(Online Dating Industry Journal) The Online Dating Banner Exchange has changed its format in order to bring better results for people who use the exchange. Effective immediately, the Online Dating Banner Exchange requires that exchange members place the banner code for the exchange at the top of their Website and forbids banner code from being placed on link pages. The exchange made the move in order to make it more of a premium service for online dating companies serious about marketing and results.
The Online Dating Banner Exchange was formed in March 2005. Services within the online dating industry are allowed to sign up and display banners on their Website in exchange for their banners being displayed on other online dating Websites. While the click-through ratio for clients has been great, this month the exchange decided to take it to the next level. Already the exchange bans any adult-related sites and now it is requiring sites to display the banners at the top of every page, versus on some page with a bunch of other banners which dilutes the effectiveness of the exchange. The Online Dating Banner Exchange points to Online Dating Directory DateLists.com as an example of how banners need to be displayed from now on.
Services signing up for the exchange receive 1,500 free credits (1 credit = one banner display on another site) once the code has been placed on their site. Thereafter, the exchange provides 3 displays on other sites for every 4 displays on the client's site (4:3 ratio).
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