(Online Dating Industry Journal) This week's Online Dating Magazine Inside the Industry column deals with starting a new online dating service. The column talks about the reality of starting an online dating service and then examines a company succeeding where 99 out of 100 fail. From the column:
"Out of every 100 online dating services that are started, 99 of them will fail and never make a profit. Everyone starting a new service thinks they'll automatically be a part of that 1%, but then again, many Americans also think they'll one day win the lottery. The harsh reality is that from the time you launch your service you are part of that 99% and only those who know how to prevail will change that fate."
The column also gives a thumbs down to LavaLife for changing its format from a service where you use credits to one where you pay a monthly fee. To read the column, click here.
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