(Online Dating Industry Journal) More details are emerging on the class action lawsuit filed against online dating service True.com. Online Dating Magazine has published some excerpts from the True.com lawsuit. The lawsuit was filed by Tycko & Zavareei LLP (based in Washington, D.C.) and Crews, Shepherd & McCarty LLP (based in Dallas, Texas) on behalf of plaintiff Thomas Wong who joined True.com in August 2006, but was still charged after cancelling and never refunded the disputed charges. The law firms representing the plaintiff are looking for others who had similar situations.
The lawsuit alleges that True.com put in its Terms and Services that members who dispute charges on their card can be fined $1,000 per incident by True.com. And despite saying members can "cancel anytime", True.com only allows cancellations by phone during specific hours.
The lawsuit is seeking refunds for those represented by the class action lawsuit, punitive damages, lawyer fees, and an order for True.com to stop its alleged fraudulent practices.
Read more here.
Joe's Comments
When you put the consumer first, you don't face these types of problems. When you get greedy and put money above everything else, then the consumers will turn on you. In addition to the above, we also learned that True.com was charging members for "three separate services". This includes a fee for the "live chat" feature on True.com and a fee for "coaching". This is why some members were seeing smaller monthly charges continue on their card after they cancelled their membership. Also revealed is True.com's alleged practice of deceiving members into automatically resubscribing without their authorization, simply by clicking on a link in an email message reportedly from someone interested in them.
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