(Online Dating Industry Journal) Online Dating Magazine has published a review of a book written by True.com CEO Herb Vest, titled, "Instructions to my Officers". The book covers Vests business philosophy, giving readers an inside look into how he thinks and how he executes business decisions.
The review rates the book 7.5/10, deducting points for an inconsistent writing style, but praising it for presenting a different type of business philosophy; one many may not agree with. The review states that every CEO of an online dating service should read "Instructions to my Officers" in order to gain an understanding of how Vest uses the media and legislature to forward True.com's agenda.
From the review: " Like his online dating service, True.com, Vest is very controversial in the book. But the interesting thing about reading the book is that it gives you a blueprint into Vest's thinking..."
You can read the full review here.
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