(Online Dating Industry Journal) A new Inside the Online Dating Industry column has been published and this one focuses on widgets and the emerging importance of widgets to online dating services. From the article:
"Lets face it... part of being a successful online dating service is keeping up with what the new trends are going to be and jumping on board early. This is a new trend in the online dating industry and the early adaptors will be the ones that benefit the most. But benefiting means creating a widget and if you're not a software developer or Web coder, that may be easier said than done. Yet we live in the age of Internet networking simplicity and your success in creating widgets may be closer and cheaper than you realize..."
Widgets are snippets of codes that create "mini programs" that people can put on their sites, blogs, or on services they use (i.e. Facebook). An example is using a weather.com widget to show weather reports on your Website.
While widgets have been around for awhile, the online dating industry is just now starting to discover the power of using widgets. Even Google is testing a new service to use widgets in ads in order to deliver more power to advertisers. So if you work in the online dating industry, be sure to take a look at this week's Inside the Industry column.
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