(Online Dating Industry Journal) NuWire Investor, an education resource for investors, thinks that it is a good time to start an online dating service (read our Inside the Industry Article about Starting an Online Dating Service).
The company runs a blog for investors titled CommonCensus and in a February 29, 2009 post titled "Online Dating Can Lead to Marriage" they point out the benefits of getting into the marketplace.
From the post:
"While there are big dating websites already, such as Match.com, individual investors could start their own niche dating websites. Starting an online dating service was on NuWire's list of the top 5 romantic investments.
And why not? Surely there are left-handed people or baseball fans or Toyota Prius drivers out there looking to find a date. Why not give them a platform to do so--and maybe make a buck while you're at it?"
Click here to read the entire article.
Joe's Comments
The online dating service marketplace is too saturated. It would take tens of millions of dollars to break into the bubble of the "top 5" online dating services and that's only if the concept is right. While it looks like an "easy" marketplace to break into, it's not. Heck, more than one company has inquired about buying Online Dating Magazine to help them in their quest. But they didn't offer enough. :-)
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