(Online Dating Industry Journal) This month Google put into beta a new tool for publishers to manage ad inventory. Called Google Ad Manager, the service helps publishers sell ads on their Websites.
Google Ad Manager is currently in beta with a small group of publishers that have little to no sales team, but enough inventory to be a valuable resource for direct advertisers or Google advertisers.
The way it works is that a Webmaster creates spots (or segments) for advertising on his/her Website. The Webmaster then enters the dimensions of each space available (and where) into Google Ad Manager and instantly gets code to place on his/her site where the ads are located. You can then upload ads that advertisers bought directly from you or participate in Google programs that serve ads. Either way, Google Ad Manager will help you organize your inventory while tracking results.
The best feature of Google Ad Manager is its cost - free. Google is teaming up with its recently acquired DoubleClick crew in order to provide more ad opportunities to publishers with inventory. A Google Adsense feature is also built into the program so that you can deliver Adsense to fill any unused inventory that you have.
Google is continually expanding its base of publishers for the beta trial in anticipation of taking the program out of beta in the coming months.
Joe's Comments
This is great for people who run dating services or dating information sites and want a better way of controlling their inventory or better integration of Adsense with other advertisers. We'll likely ad promotion of this program to Online Dating Advertising when it comes out of beta. Online Dating Magazine has applied to be one of the next beta sites. I'll keep you posted.
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