(Online Dating Industry Journal) Beginning on April 14, Chemistry.com will launch a new $40 million advertising campaign aimed at increasing its brand awareness as a all-inclusive online dating relationship service. This is according to an article in Brandweek. The article also mentions this interesting tidbit about online dating services seeing fewer visitors:
"MySpace and Facebook are to blame for the drop in visitors, said ComScore analyst Andrew Lipsman..."
Click here to read the full article.
Joe's Comments
The last major ad campaign that Chemistry.com did was attack ads against eHarmony. But for their efforts, eHarmony saw a growth in members. However, eHarmony has been widely targeted for being so selective, therefore a campaign about being all-inclusive may be what Chemistry.com needs to improve its standing as an online relationship service.
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