(Online Dating Industry Journal) It is possible to achieve success with starting an online dating service if you have patience, tenacity, and a drive to be your own PR firm on a daily basis.
According to an article in CNN, one of those success stories is the founder of TeamDating.com who, by himself, was able to garnish millions of dollars worth of publicity.
From the article:
"...In the fiercely competitive field of online dating Web sites, where some players are spending millions on ads and public relations, Doustdar has received loads of publicity on a shoestring budget.
He has gotten TeamDating featured on many high-profile TV shows and in newspapers and magazines without having hired a consultant or PR firm..."
Click here to read the entire article.
Joe's Comments
I absolutely love stories like this one. Anyone running an online dating service on a shoestring budget should pay very close attention to this article.
I looked back into my email archives to see if Ray Doustdar had ever initiated contact with me and, sure enough, he did on Wednesday, November 23, 2005. He included a short introduction of who he was, what TeamDating.com was and asked for my opinion/perspective on the site. He also attached an article he wrote about online dating safety and included his office number, cell number, and eFax number.
While Doustdar is doing an excellent job at gaining wider media attention, it's vitally important for those running a dating service to be ready for that attention when it comes. Media attention only creates "spikes" in traffic, but doesn't create consistency (as shown by teamdating.com's Alexa rankings). Thus you need to ask yourself, "how can I create long term success from short-term media attention". Make that your initial focus so that when the media attention comes, you are able to fully capitalize from it for months to come...
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