Don't Lie in Your Press Releases

(Online Dating Industry Journal Commentary) I'm seeing increased examples of online dating companies apparently outright lying in press releases they put out, which is concerning when information can be easily verified or debunked online. From True.com claiming to be the only dating service that does background checks on members to a new service announcing it was the first to match animal lovers, the number of "fibs" is increasing.

Today, a service called FreeDateClub.com put out a press release proclaiming "FreeDateClub.com has become a major competitive force in the free online dating industry".

A major force? Really? So these guys are now effectively taking on PlentyofFish and OKcupid?

Let's see what Alexa has to say about that:

Alexa Traffic Rank for Plenty of Fish: 797
Alexa Traffic Rank for OKcupid: 3,369

Ok, now for the drumroll as we examine just how much of a "major competitive force" FreeDateClub has become....

Alexa Traffic Rank for FreeDateClub: 3,907,657.

Yes,, that's a 3 as in MILLION (although it's pretty close to 4 million overall).

Putting out misinformation to the public only stands to hurt your credibility. So the next time you think about distributing a press release to the public, make sure that the information in the release is of excellent quality and great accuracy.

Joe Tracy

Comments

[John Adams]

thanks for your piece about online deception but if you re-read the press release about the free dating site freedateclub.com you may find the claims justified.

May I suggest you do a little more research or be slightly more honest in your reviews.

Thanks

[Online Dating]

We did do our research and even presented clear evidence in the article. We stand 100% behind our article.

Sincerely,

Joe Tracy, Publisher
Online Dating Magazine
http://www.onlinedatingmagazine.com

[John Adams]

No, you actually browsed to Alexa and took some information. Actually research FreeDateClub and the press release itself. Your natural language is English correct?

Free Date Club 'stands' to become one of North America's...

So me that says the writer of that press release believes they are in a good position to become one of North America's top free dating sites.

Thanks

[Joe Tracy]

As before, we stand 100% behind our article.

Sincerely,

Joe Tracy, Publisher
Online Dating Magazine
http://www.onlinedatingmagazine.com