(Online Dating Industry Journal) eHarmony has entered into a new area of promotion by taking over the Tampa Bay Rays "Kiss Cam" and turning it into the eHarmony Cam. That changes the purpose of the "Cam" from showing couples/fans kissing to showing an eHarmony success story.
The eHarmony Cam debuted on Tuesday at the Tampa Bay Rays home opener featuring two Tampa Bay Rays fans that met on eHarmony. The couple (Judi and Jeff) was shown live on screen as their success story was relayed to the audience. Tampa Bay lost the game 6-5 to the Seattle Mariners before a sell out crowd of more than 30,000 people.
To read more about the Rays Kiss Cam becoming the eHarmony Cam, click here.
Joe's Comments
If you didn't know better you might think this was an April Fools story - "eHarmony Takes Over Kiss Cam and Turns it into Promotional Cam." I perused the Tampa Bay Rays forums to see if I could find any fan reaction to the change, but no one had posted about it. I think they all were at eHarmony. :-)
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