(Online Dating Industry Journal) Harris Interactive recently did a study to measure the online habits of gays and lesbians compared to the habits of heterosexuals. Many areas were analyzed including interests in blogs, online usage, and visits to social networking and dating sites.
A majority (57%) of gay adult men online declare they are a member of a social networking web site, compared to 37% of heterosexual men. Also, two out of five (42%) gay and lesbian adults have visited an online social community or network in the last month, compared with roughly a third (32%) of heterosexuals. Just over one-quarter (26%) of gay adult men reported visiting an online dating service in the last month, compared to 9% of heterosexual male adults.
The survey was conducted with 2,733 adults of which 326 were gay or lesbian.
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