Jewish Exponent's New Dating Terms

(Online Dating Industry Journal) Roy S. Gutterman of the Jewish Exponent has written an article titled "There's a Science to the Process of Getting Rejected" in which he presents new dating terms for a new generation. One of the terms he uses is De-Harmonized. It is described as follows:

"The process of being rejected by an online dating service (not to be confused with being rejected by the actual users of the service).

Reports recently surfaced that the ubiquitously-advertised online dating service eHarmony turns away potential clients. Founded by an author and psychologist, it bills itself as "America's No. 1 trusted relationship service."

Fiona Posell, eHarmony's vice president of corporate communications, said that its competitor's advertising campaign misstates the eHarmony program, which makes its matches after users complete an extensive, 200-question questionnaire. .."

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