(Online Dating Industry Journal) Bone Fish, a company that provides co-branded online dating services that share the same database (White Label Dating), has announced that it is re-branding its corporate image.
“To commemorate our first decade in the online dating and adult sector – and to prepare ourselves for the journey ahead – the team at Bone Fish Ltd made the decision to modernize and completely re-brand the company image to take on a more contemporary, upbeat and proficient standing in the white label dating marketplace," says Michael Fitzgerald, Director of Bone Fish. "Because although we have surpassed the targets set-out in our 1999 ten-year plan, in a sector as competitive as ours it is important to continually innovate and change to ensure success for the future.”
Bone fish has more than 14,000 clients who run their own dating services using the white label dating solutions provided to them. The company was founded in 1999 by Fitzgerald and Graham Hampson.
Phase One of the re-branding effort was a complete redesign of the company's Website. The re-branding effort will continue later this year when Bone Fish launches a completely revamped service it claims will be "bigger and better" and "unparalleled in the marketplace".
Joe's Comments
Branding is one of the most important and overlooked aspects of public relations and marketing. But it goes well beyond the scope and depth of what Bone Fish says it is doing. I'd recommend the book Brand Aid for those interested in learning more about corporate branding.
It's just a date lying!
Posted by: M.T | January 15, 2009 at 10:42 AM
Bone Fish Ltd has a 90% referral rate, over 15,000 affiliate sites, 4 million members and 30 niche networks - it is certainly one of the best white label providers out there today.
Posted by: Sandy Bellamade | April 07, 2009 at 02:48 AM
As long a time non-paying user I wouldn't pay these DPA criminals a cent. Can't say I've noticed much by way of changes for the user, except non-paying users can't read messages from paid members. Which means paid members are wasting their time and money by sending messages as they can't locate other paid up members that can read the messages. The phrase that sums the user experience for these dating sites is "pissing in the wind".
I keep getting messages from people with ID's 100000+ before mine that say stuff like "I'm new here.." or "check me out..". I cut n paste the users ID from the link, on opening the senders profile I find things like, "I can't read messages so mail me at scummail dot cum" or "I'm 40" but DOB on profile shows them to be 44 so haven't used site in 4 years! What loonies would pay membership fees for 4 years and never update the profile or fail to edit out that they can't read messages?
Non paid up users can't send messages. As they are tested hacker safe they must be sending these fake messages themselves to drum up trade.
Posted by: Peter Hill | May 20, 2009 at 02:45 PM