(Online Dating Industry Journal) OKcupid's Sam Yagan got some nice press from Inc.com in an in-depth article about his initial struggles with competition and how he came up with an idea (Crazy Blind Date) to generate mass amounts of publicity.
From the article:
"As various promotional options were exhausted, Yagan found his thoughts turning back to a wacky idea he and Coyne had once tossed around: a dating site with "a blind-date button." What had been little more than a running joke suddenly seemed like a way to stand out from the crowd. At best, the novelty of instantaneous, face-to-face blind dates might catch on among users inundated with e-mails, phone calls, and IMs; at worst, it might at least generate buzz for OkCupid..."
The article even quotes a former Match.com CEO about CrazyBlindDate.com.
Click here to read the entire article.
Comments