(Online Dating Industry Journal) As online dating progresses, services are looking for new technologies to advance their offerings. One such service is Dating DNA, which has announced that it is bringing online dating to both the iPhone and iPod Touch. Dating DNA created a Web Application that makes it easy for IPhone and iPod Touch users to browse profiles. All a user has to do is browse to a specific URL - www.datingdna.com/iphone/ - and sign into their account.
"Not only is it our desire to allow everyone to use their Dating DNA Number all across the Internet's social graph, but we also want to make our services available on a wide array of Internet devices, such as the iPhone," said Kevin Carmony, CEO for Dating DNA. "Just like online dating is shifting away from traditional dating sites such as Match.com and eHarmony to social networks like Facebook and MySpace, so too are many people moving to their cell phones for interacting socially on the Internet."
The DatingDNA service was launched to the public last August (2007) in the highly-competitive free online dating marketplace. It uses its own "dating dna" algorithm to produce matches. When a user signs up and completes the registration, they are assigned a "dating dna" number. Users can then use that number to browse, via the iPhone or iPod Touch, people who are "compatible matches".
Dating DNA encapsulates over 300 pieces of information down into a single 9-digit number, including all the particulars about a person and the type of people they prefer to date. For example, encoded in the number is a person's hair color, height, line of employment, religion, if they have children, political leanings, and hundreds of other pieces of information. Also encoded in the number are the person's dating preferences, such as do they prefer to date a non-smoker, someone who likes pets, someone who wants children, someone who owns their own home, and so on, as well as the weight a person places upon each of the different criteria.
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