Online Dating Industry Journal

Online Dating Peak Season Advertising

The last week in December through the third week of February is the biggest for online dating, making it vital to spend most ad dollars at that time. One great advertising option is Online Dating Magazine.

The Ultimate Advertising Package on Online Dating Magazine is available, which is a rarity. The package gives premium exposure throughout the Online Dating Magazine Website. Online Dating Magazine gets more than 115,000 unique visitors a month. Women make up 57% of the visitors while men make up 43% of the visitors. There are more than 2,000 pages of content on Online Dating Magazine.

The Ultimate Advertising Package includes:

728x90 ad near the top of all pages, above the fold.
120x60 ad near the top of all pages, above the fold. 
125x125 ad in the right hand column, right under the Search feature.
160x600 ad in the right hand column.
468x60 ad near the bottom of all content pages.
120x60 ad on the home page next to the Updates section.
Website listed in the #1 position under "External Sites" on all pages.

The package costs $900 a month with discounts for three month, six month, or 1 year bookings.

The package only becomes available about once a year, so now is your chance to increase your exposure to online daters and singles. Click here for full package details and email [email protected] if you are interested in the spot.

Online Dating Magazine Advertising Update

(Online Dating Industry Journal) Online Dating Magazine has updated it's demographics and advertiser information page to reflect 2010 stats. Online Dating Magazine has seen a strong growth in both unique visitors and page views. For 2010, Online Dating Magazine has more than 110,000 unique visitors a month and more than 500,000 page views per month. 

You can visit the advertising page here.

Online Dating Magazine also announced that it will be raising advertising rates at the end of the summer. Most Online Dating Magazine advertising slots have been booked solid since last September and Online Dating Magazine has stopped offering specials that it used to do twice a year. Two slots did just opened up yesterday:

> A 120x60 space at the top of all 2,000+ pages of Online Dating Magazine. Click here for details.

> 300x250 space appearing on more than 1,400 content pages at the beginning of content articles. Click here for details. It is extremely rare for this space to be open.

To inquiry about either (or both) spots, email [email protected]

New Ad Space - Online Dating Magazine

Online Dating Magazine today introduced four new ad slots that all appear near the top of the page, just above the menu and below the magazine title. The ad spaces are 120x60, above the fold, and appear on all 2,000 pages of the publication.

This is the first time in more than six months that any Online Dating Magazine advertising space has been available. For six months straight, all advertising on Online Dating Magazine has been sold out and there are only two (of the four) new ad slots available. You can go to OnlineDatingMagazine.com to see the slots or visit this page for rates and information.

The 120x60 ad spaces sell for $200 a month (with discounts for multiple months). In January, Online Dating Magazine had more than 110,000 unique visitors to its Website. To inquire about booking one of the two remaining ad spaces, contact Joe Tracy via [email protected]

October to be Big Month for Online Dating Magazine

(Online Dating Industry Journal) For advertisers looking to reach singles and online daters, October is going to be a big month for Online Dating Magazine.  Today the magazine announced it is sponsoring a huge new study, called The Modern Love Study, that examines the factors that determine relationship satisfaction and whether couples who meet online have the same or better quality relationship when compared to couples who meet through more traditional methods. You can read the press release here.

Online Dating Magazine is also sponsoring Online Dating Safety Awareness Month for October 2009 (look for more info tomorrow).

Increased traffic from media attention for both events is expected to bring a much higher than normal number of singles and online daters to Online Dating Magazine. For more information on advertising, visit the Online Dating Magazine Advertising page or OnlineDatingAdvertising.com.

Online Dating Advertising Site Relauched - 20% Discount

(Online Dating Industry Journal) Today Online Dating Magazine unveiled a new look and focus for its Online Dating Advertising Website. The new site, at OnlineDatingAdvertising.com puts more of a focus on online dating advertising research and tips while still offering valuable banner advertising packages that appear on multiple online dating sites.

As part of the launch, the site is offering 20% off on any of the available package plans if ordered by August 21, 2009. Once you book a package the 20% will be taken off of the total price before payment is made. Those taking advantage of the discount will also be grandfathered in at the discounted rate until they cancel.

Three new areas on the Online Dating Advertising Website include Advertising Research, Advertising Tips, and Videos, which is currently showing the infamous Apple banner ad campaigns. You can now also follow Online Dating Advertising on Twitter (click here).

Online Dating Magazine Ultimate Advertising Package Available

(Online Dating Industry Journal) The Online Dating Magazine Ultimate Advertising Package is available for ads running beginning August 10, 2009. It's extremely rare that the package is available, so if you'd like to grab the spot, you can learn more here.

Online Dating Magazine Advertising Space for August

(Online Dating Industry Journal) Online Dating Magazine has one advertising space available for August and it's an ad space that is rarely available - the 300x250 space that appears on 1,400 article pages near the top right of every article. It's a very high profile space (see image example here). The cost for the space is $500 a month. Online Dating Magazine has more than 90,000 unique visitors a month with slightly more female visitors than male visitors.

To book the ad space, email [email protected] and include a link to your Website for approval.

Note: This ad space does not appear on the home page, cartoon pages, or video pages - only article pages - 1,400 of them.

Online Dating Advertising Site Update for July

(Online Dating Industry Journal) The Online Dating Advertising site, which features ad space available for those targeting online daters and singles, has been updated to feature ad packages for July 2009. If your company targets online daters or singles you should be looking (and booking) the packages available.

Online Dating Advertising Specials

Note (5/13/09 5:01pm PST): The offer below has now expired and is no longer available. The next special offered by Online Dating Magazine won't be for at least six months. You can view regular advertising packages by visiting Online Dating Magazine's Advertising page or the Online Dating Advertising Website.

(Online Dating Industry Journal - May 12) Only twice a year, Online Dating Magazine offers one-time advertising specials (this is the first for 2009). Here are two online dating advertising specials that are good if booked before 5pm PST on Wednesday, May 13. To book one of the below packages, contact [email protected].

SPECIAL PACKAGE #1 (EXPIRED)

 » 120X600 skyscraper space on right hand side of all 1,600+ Online Dating Magazine pages (more than 90,000 unique visitors a month).

 » 300x250 ad on all pages of the Online Dating Newsletter (right side, above the fold).

 » Text ad (up to 200 characters) in the Online Dating Newsletter (four issues per month - your ad appears in all issues for the month). There are currently 1,700 people subscribed to the newsletter).

  » 120X60 space on right hand side of all DateLists.com pages.

 » 125x125 space on right hand side of all Online Dating News Blog pages (#1 position).

 » 125x125 space on left hand side of all Online Dating Commercial pages.

Normal Rate: $800 for one month ($2,200 for three months)
Special Rate: $600 for one month ($1,500 for three months) (EXPIRED)

To order this package, email [email protected] indicating that you want "Special Package #1". Include a link to the Website you will be promoting and the number of months (1 or 3) that you want to book the special for. Once your site is approved for advertising, you will be sent in-depth instructions on how to make the payment and where to send the creative.

SPECIAL PACKAGE #2 (BOOKED - No Longer Available)

 » 728X90 ad at the top of all 1,600+ Online Dating Magazine pages.

 » 728x90 ad at the top of all 700+ NEWSdial.com pages.

 » 468X60 ad at the top of all DateLists.com pages.

 » 468X60 ad at the top of all Online Dating News Blog pages.

 » 468X60 ad at the top of all Online Dating Bookmarks pages.

 » 468X60 ad at the top of all Online Dating Commercials pages.

 » 468X60 ad at the top of all Dating Handbook pages.

 » 468X60 ad at the top of all Online Dating Newsletter pages.

 » 468X60 ad at the top of all Online Dating Information pages.

Normal Rate: $700 for one month ($1,900 for three months)
Special Rate: $550 for one month ($1,400 for three months) (BOOKED - No Longer Available)

To order this package, email [email protected] indicating that you want "Special Package #2". Include a link to the Website you will be promoting and the number of months (1 or 3) that you want to book the special for. Once your site is approved for advertising, you will be sent in-depth instructions on how to make the payment and where to send the creative.

These special rates are only good if booked before 5pm PST on Wednesday, May 13, 2009. (May 13, 5:01pm - OFFER NOW EXPIRED)

This is the first of only two specials being offered in 2009. Be sure to take advantage of it before the deadline!

New Online Dating Advertising Options

(Online Dating Industry Journal) The Online Dating Newsletter, which launched three months ago and now has more than 1,000 subscribers, is now offering advertising in the form of a monthly sponsorship. The monthly sponsor gets an above the fold 250x300 ad space on all pages of the Website and a text ad in each issue of the Online Dating Newsletter. The newsletter is a weekly publication with dating tips, dating news, and online dating advice. Click here to learn more about the ad package.

Online Dating Magazine is offering a new space. The publication is opening up its high-profile 300x250 space on article pages to advertisers. Previously the space was used strictly for Google Adsense. To learn more about the new Online Dating Magazine ad package, click here. Online Dating Magazine has more than 90,000 unique visitors a month and five regular weekly columnists.