Online Dating Industry Journal

Online Dating Magazine Advertising Update

(Online Dating Industry Journal) Online Dating Magazine has updated it's demographics and advertiser information page to reflect 2010 stats. Online Dating Magazine has seen a strong growth in both unique visitors and page views. For 2010, Online Dating Magazine has more than 110,000 unique visitors a month and more than 500,000 page views per month. 

You can visit the advertising page here.

Online Dating Magazine also announced that it will be raising advertising rates at the end of the summer. Most Online Dating Magazine advertising slots have been booked solid since last September and Online Dating Magazine has stopped offering specials that it used to do twice a year. Two slots did just opened up yesterday:

> A 120x60 space at the top of all 2,000+ pages of Online Dating Magazine. Click here for details.

> 300x250 space appearing on more than 1,400 content pages at the beginning of content articles. Click here for details. It is extremely rare for this space to be open.

To inquiry about either (or both) spots, email [email protected]

More Online Dating Domain Names for Sale

(Online Dating Industry Journal) More Online Dating Domain Names have been put up for sale by Online Dating Magazine. Some of the new names include OnlineDatingBlogs.com, OnlineDatingBusiness.com, and OnlineDatingIndustry.net. Last year, Online Dating Magazine began selling its surplus of online dating related domain names. Many that have been purchased already have risen to the top of search engine rankings for that term.

Other domain names for sale include OnlineDatingCalifornia.com, OnlineDatingAU.com, OnlineDatingPictures.com, OnlineDatingChicago.com, and InternetDatingNews.com. You can see the full list of domain names and prices at Online Dating Magazine's, Online Dating Domain Names for Sale page.

Online Dating Domain Name Sale Ends Tuesday Night

April 14 Note: The below mentioned sale has ended and is no longer available.

Online Dating Magazine's Online Dating Domain Name Sale (the only one it is offering this year) ends Tuesday night at 11:59pm PST. If you inquire about an online dating domain name before then, you will save an unprecedented 25% off the price of the domain names you select. These are names like OnlineDatingCalifornia.com, OnlineDatingJapan.com, OnlineDatingHawaii.com and dozens more... Click here for the full list and remember to inquire before 11:59pm on Tuesday in order to save 25%.

5-Day Online Dating Domain Name Sale

April 14 Note: The below Online Dating Domain Name Sale (only one of 2010) has now concluded. Congratulations to those that took advantage of the 25% off.

Online Dating Magazine is knocking 25% off the online dating domain names it is selling for the next five days. The sale is good from Friday, April 9 through Tuesday, April 13. If you order one of the domain names during that time, 25% will be knocked off the final price. This is the first time a sale has been offered in conjunction with the online dating domain names for sale.

Viral marketing is vital in order for online dating services to compete with the big guys and the domain names offered by Online Dating Magazine allow for excellent viral marketing and search engine optimization. Domain names include ones like:

OnlineDatingCalifornia.com
OnlineDatingPictures.com
OnlineDatingPlanet.com
OnlineDatingJapan.com
OnlineDatingChicago.com
OnlineDatingLosAngeles.com
OnlineDatingHawaii.com

There are dozens more. You can see the full list here. You can inquire about a domain name by emailing [email protected]. This is the only time this year that the domain names will be offered at a discount.

eHarmony to Match Dogs, Cats, and Boa Constrictors with New Service

(Online Dating Industry Journal) Online Dating Magazine has an article out today about eHarmony launching a brand new service that is aimed at matchmaking for pets. The initial service launch will feature only three species of pets (as separate compatibility tests have to be created for each one). The first three being offered is matchmaking for cats, dogs, and Boa constrictors. Apparently the last one was to show that they can even match difficult species.

The article at Online Dating Magazine goes into a lot of detail, including an apparent mishap that occurred during the filming of the first eHarmonyPets TV commercial...

More People Meeting Online, Especially Gays and Lesbians

(Online Dating Industry Journal) New research from Stanford University shows that more people are turning to online dating when it comes to searching for a mate. In the last two years, 23% of heterosexual singles met their current partner online. The astounding find, however, was that 61% of gays and lesbians found their partner online in the last two years. You can read the story at Online Dating Magazine.

eHarmony Free Communication Event for February to Last 5 Days

eHarmony's Free Communication Event for February will last 5 days, taking place from Thursday, February 11 through Monday, February 15. During this time, people who sign up for eHarmony will be able to communication with their matches for free and will not be required to provide a credit card number.

Last month, Online Dating Magazine readers named eHarmony the Best Online Dating Service.

New Ad Space - Online Dating Magazine

Online Dating Magazine today introduced four new ad slots that all appear near the top of the page, just above the menu and below the magazine title. The ad spaces are 120x60, above the fold, and appear on all 2,000 pages of the publication.

This is the first time in more than six months that any Online Dating Magazine advertising space has been available. For six months straight, all advertising on Online Dating Magazine has been sold out and there are only two (of the four) new ad slots available. You can go to OnlineDatingMagazine.com to see the slots or visit this page for rates and information.

The 120x60 ad spaces sell for $200 a month (with discounts for multiple months). In January, Online Dating Magazine had more than 110,000 unique visitors to its Website. To inquire about booking one of the two remaining ad spaces, contact Joe Tracy via [email protected]

Online Dating Magazine Site Redesigned

Last month, Online Dating Magazine introduced a redesign to its Website to make the site more user-friendly, less cluttered, and more interactive. It is the first time since the publication launched in 2003 that the site look had been updated.

To increase interactivity, Online Dating Magazine now does monthly polls (in January, Online Dating Magazine readers named eHarmony the "Best Online Dating Service" followed by Match.com) and also added a commenting system so that readers can comment on any page.

The site plans to introduce more interactive features in March.

Finding Love Online

CBS News did a segment yesterday about Finding Love Online where it tried to summarize the online dating experience in two and a half minutes. Here's the video: